How outbound personalization has changed in 2024

Feb 1, 2024

“Personalization” for outbound has really evolved in the last 10 years.

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🦖 2015 — personalization based on demographic data

Hello {first name}!
Saw you worked as a {role} at {company name}.

🔥 2020 — personalization based on company data

Saw you were hiring two new reps (event based)
Saw this quarter’s commitment towards increasing retention (financial information based)

👩🏻💻 2024 — personalization based on lead specific data

Saw you posted about about shortening sales cycles (online activity based)
Saw you attended CES in Vegas recently (offline activity based)
Saw your publication on the impact of AI on outbound (interest based)
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Volume based outreach has exhausted potential buyers.

Just knowing a lead’s name isn’t good enough anymore. Potential buyers want to see that sales people have invested time in learning about them and their problems before even considering a response.

Do your messages make the cut? (Hint: if your response rate is less than 2% then probs not. Mine is at 9% using Rocketbrew 🍄)