How a leading employee experience (EX) platform added $2.3M incremental pipeline
We partnered with a leading employee-experience platform to grow their mid-market and enterprise pipeline. They already served 30%+ of the Fortune 100 and wanted to expand mid-market coverage without shifting enterprise headcount.
With Rocketbrew, they were able to book meetings with companies like CVS Health, Expedia Group and MidAmerican Energy Company. The 46% cold meeting to opportunity conversion rate meant they were able to recoup the full cost of Rocketbrew within two months of activation.
Challenge
This leading EX company had a target of $10M incremental revenue for the second half of the year. To achieve this, they wanted to aggresivley expand into mid market, improve intent data to support the enterprise market and improve outreach coverage of high intent accounts.
Although the SDRs and Account Executives already had best in class tools like ZoomInfo, 6Sense and Outreach.io, there was not enough bandwidth to focus on strategic enterprise accounts and work untouched accounts.
To address the capacity constraint, their leadership team wanted to invest in a highly personalized outbound tool that could work alongside their current ABM motion across North American and EMEA.
Solution
This leading EX company deployed Rocketbrew in three phases:
1. Mid market net new outbound
Rocketbrew found, researched and conversed with net new leads and accounts to book incremental meetings into the pipeline. This was a low stakes way of testing the Rocketbrew workflow end to end.
2. Enterprise unassigned accounts
Rocketbrew's scope was expanded to prospect into unassigned enterprise accounts. The AI engine found net new leads and worked existing contacts in existing accounts. This added enterprise pipeline while letting SDRs and AEs focus on the most strategic enterprise accounts.
3. Nurture high intent accounts
Again, Rocketbrew's scope was expanded to prospect into high intent 6Sense accounts. This bridged the gap from MQLs to SALs by giving SDRs three days to work the newest accounts and using Rocketbrew for remaining untouched accounts to improve coverage.
Results
Within the first two months, Rocketbrew autonomously created $481,000 in incremental opportunities and $218,000 in closed revenue.
The team is doubling the number of Rocketbrew senders and projected to grow to $4M of annualized pipeline and $2.3M of revenue.
Conclusion
This leading EX platform implemented Rocketbrew as part of a broader strategy to add $10M of pipeline to the second half of the year. Rocketbrew is projected to make up 40% of this revenue target and deliver 17x the return on Rocketbrew investment.
Check out how Rocketbrew can work for your organization here.
