Why SDR leaders are nervous about AI (and why they shouldn’t be)
June 10, 2025
I recently chatted with a team of SDR leaders who were very antsy about letting AI autonomously converse with leads.
Their biggest concerns?
“How will I review every message before it’s sent? What if I can’t define every possible branch in the workflow?”
Totally fair. The truth is, we only expect deterministic outcomes because that’s what software of the past has allowed us to do.
Correct input → predictable output.
This is no longer true. With AI, we have the capability to solve non-deterministic problems.
So instead of rigid templates and static templates, Rocketbrew’s knowledge base lets the AI:
- Generate the best message based on who the lead is
- Match the most relevant use case to their context
- Adapt to tone mid-conversation
- Pull in relevant content as needed
The goal has always been to book meetings, but the way we can do this has drastically changed (for the better!)
