Why pay-per-outcome AI SDRs don't work
January 27, 2025

January 27, 2025
Sure, they sound great in theory—pay for meetings booked, deals closed, or leads converted. But in practice? The reality is far messier.
And it’s not because the model doesn’t work well. Or that the jobs to be done can’t be well-replicated.
It’s because we can’t measure attribution.
Take an AI prospecting agent.
In theory, it makes sense to price based on meetings booked.
But what if:
When we can’t fully measure attribution, outcome-based pricing becomes a guessing game. Are you over or underpaying in an outcomes based pricing model? 🙃