Why outbound is the best place to pilot AI outreach

June 3, 2025

When new customers ask whether to pilot Rocketbrew with inbound or outbound, I almost always recommend outbound.

Why?

✅ Higher ROI because outbound is more incremental

✅ Higher ROI because outbound generates more revenue instead of saving time or optimizing a current process

✅ Higher ROI because outbound is easier to isolate from the costs of ads, SEO, warm intros, etc…

But once we prove out a great cold outbound ROI, then it’s time to expand.

Here’s what Rocketbrew can automate next:

  • Qualify, personalize, and follow up with inbound leads
  • Re-work closed/lost deals
  • Warm up MQLs
  • Nurture leads with an ABM motion
  • Pre/post-conference outreach

Start with outbound. Scale from there 🚀