What's the ideal character length for outreach messages?

February 6, 2025

Lately, I’ve been seeing sales messages that feel like they go on forever and ever and ever and ever and forever and ever and ever and ever…

And honestly… it screams “AI-generated”.

ChatGPT *loves* to add extra words. But buyers don’t.

Ideal length? Here’s my guide: 

🔹300 - 500 characters for a LinkedIn message (you’re limited to 300 for a connection request for a good reason)

🔹500 - 700 (or 50 - 100 words) for emails

Get to the point and hook ‘em fast! This also makes it easier to respond.

Better approach?

✅ One clear idea per message. No stacking multiple asks.
✅ Make it easy to skim. Short sentences and no long-winded intros.
✅ End with a natural next step and CTA. Not a “what works best for you” essay.

Trimming the fluff = less ghosting 👻