What to consider when evaluating AI outbound solutions

April 8, 2025

If you’re evaluating AI outbound solutions right now, here’s what the most disciplined revenue leaders are asking:

Will my team actually adopt this?

Too many steps = drop offs. Simplicity wins.

Does the vendor manage or guarantee email deliverability?

No one wants a smart sequence that lands in spam.

Is there LinkedIn outreach built in?

Multichannel > email-only. LinkedIn alone can 2x+ your response rates.

Do I need a GTM engineer to experiment with prompts and workflows?

Tools should simplify your outbound process, NOT require a full-time tinkerer.

Is it a generic CRM integration, or will it complement my existing CRM workflow?

The difference is night and day!

Do I need additional systems or credits for this solution to work?

That’s not AI - it’s labor in disguise. 🥸

I’m seeing more and more teams onboard tools because they were told to “just use AI”.

But instead of experimenting for the sake of experimenting, the best revenue leaders are searching for the right company/solution fit before making the leap.