What should a cold outreach message include?

Feb 6, 2024


Today’s lesson → The Anatomy of a LinkedIn MessageLet’s break down the 4 key components of a converting LinkedIn message.

1. The Opener 👋
Capture your lead’s attention. This is like a subject line. The only purpose is for them to accept your connection request.

2. The Research 👃
Sniff sniff. Show them you spent time learning about them and the reason if you’ve identified them to be a good fit.

3. The One-liner 🧠
Tell them what you do in one sentence. Use your brain! It’s gotta be written so clearly that even your grandmother could get by it!

4. The Close 👄
The end of the night smooch. Use a soft call to action. Leave it in your lead’s hands if they want to start a conversation. This is not the place to dump in a meeting link!

Check out this example written by Rocketbrew. Our platform generates personalized and relevant messages just like this one, for every single lead on your list.

If you don’t want to end up like a bag of dry bones, give our automation, Rocketbrew, a try!