The power of prompting in AI outbound

April 24, 2025

The difference between a best in-class prompt and an okay prompt is like really really really really big.

Especially if it’s the difference between getting a lead to respond or not.

I’ve noticed a lot of AI outbound solutions out there require users to build and fine-tune their own prompts. In theory, this gives you customizability.

This can be great if your org has a full time GTM engineer to experiment and iterate on these prompts. But for most orgs, this just isn’t that realistic.

Which means:

Bad prompts → bad messages → no meetings or ROI

This is why we intentionally builtto work without prompting. Instead, it easily ingests a knowledge base of your sales and marketing materials - website, case studies, blog posts, competitor comparisons - and generates high-converting outreach automatically.

We see better messages and more meetings booked (zero prompt engineers required!) - a huge reason more teams are moving over from prompt based solutions to Rocketbrew.