The power of prompting in AI outbound
April 24, 2025
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April 24, 2025
Especially if it’s the difference between getting a lead to respond or not.
I’ve noticed a lot of AI outbound solutions out there require users to build and fine-tune their own prompts. In theory, this gives you customizability.
This can be great if your org has a full time GTM engineer to experiment and iterate on these prompts. But for most orgs, this just isn’t that realistic.
Which means:
Bad prompts → bad messages → no meetings or ROI
This is why we intentionally builtto work without prompting. Instead, it easily ingests a knowledge base of your sales and marketing materials - website, case studies, blog posts, competitor comparisons - and generates high-converting outreach automatically.
We see better messages and more meetings booked (zero prompt engineers required!) - a huge reason more teams are moving over from prompt based solutions to Rocketbrew.