Engaging buyers:
Persistence vs. Timing:
January 7, 2025
Engaging buyers:
I’ve been thinking a lot lately about revenue leaders who push for 20+ touches per account.
At its core, this strategy isn’t about persistence, but timing. We don’t know WHEN a buyer is ready to buy, so we increase touchpoints to improve our probability of meeting them when they’re ready.
But with AI, we can actually implement a better approach instead of relying on guesswork.
Imagine having an AI monitor your leads for buying signals – i.e. feature launches, Q4 statements, new headcount, etc…
And using that information to drive the engagement.
With ’s AI outbound agent, you can monitor a lead (hands-free!) for months, and automate engagement until a meeting is booked.
20+ touches might work, but 1 well-timed message is all you need!
What works for you to engage buyers at the right moment?
