What should a cold outreach message include?

Jan 23, 2024

“It’s a numbers game”

^^^ This is what I’ve been hearing from more than a handful of sales leaders when it comes to their outbound playbook.

I have a customer using Rocketbrew that’s generated 41 interested conversations from only 297 automated outreaches. That’s a 14% response rate.

Most “it’s a number game” organizations are used to a 1% — 2% response rate. That means they would’ve had to send 2,050–4,100 outreaches to get the same results.

That means they were spamming thousands of people. And exhausting contacts.

Why not focus on quality and conversions instead? Food for thought 🍎