How to Write to
Your Prospects

Dec 11, 2023

TLDR

When it comes to cold outreach, people want a TLDR. For those that don’t know, TLDR stands for “Too Long Didn’t Read.” Essentially, as sales people, we need to make our messages as short, snappy, and effective because nobody has time to get sold to. Here are some things we’ve learned from cold outreach, and tips on how to write to your prospects.
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💡Most likely, they know absolutely NOTHING about you, your company, and your product.

- Use a snappy one-liner that can describe your product so well, even your grandmother could understand it
- Use clickbait language to your advantage (ie. trending words and emotion provoking language)
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💡Your prospect is always going to connect it to something they already know, especially if you’re in a competitive market.

- Explain one thing (and that thing better be good!) that completely differentiates you from your competitors
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💡Harsh truth, nobody has time for nobodies.

- Address the number one objection upfront
- Be precise about benefits. We do this exact thing to save you money. Not just, we save you money.
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💡 Your prospects think all day long, don’t give them homework.

- Avoid acronyms and complex jargon
- Avoid long sentences that are hard to read
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💡You’ve got 30sec (if even!) to make a mark.

- Avoid talking about your company values or mission, you just don’t have enough brand equity at this point for people to care
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💡Keep it light.

- Don’t send them a calendar link if they haven’t even read your message yet.
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What do you think?

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