How to Write to
Your Prospects
Dec 11, 2023

Dec 11, 2023
When it comes to cold outreach, people want a TLDR. For those that don’t know, TLDR stands for “Too Long Didn’t Read.” Essentially, as sales people, we need to make our messages as short, snappy, and effective because nobody has time to get sold to. Here are some things we’ve learned from cold outreach, and tips on how to write to your prospects.
- Use a snappy one-liner that can describe your product so well, even your grandmother could understand it
- Use clickbait language to your advantage (ie. trending words and emotion provoking language)
- Explain one thing (and that thing better be good!) that completely differentiates you from your competitors
- Address the number one objection upfront
- Be precise about benefits. We do this exact thing to save you money. Not just, we save you money.
- Avoid acronyms and complex jargon
- Avoid long sentences that are hard to read
- Avoid talking about your company values or mission, you just don’t have enough brand equity at this point for people to care
- Don’t send them a calendar link if they haven’t even read your message yet.
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