How personalized should an outreach message be?

Apr 9, 2024

A truly personalized outreach shouldn’t make sense.

To you at least.

It’s personalized because it only makes sense to the receiver. It references specific details only the receiver can piece together.

Here's an example:
"Hey Andy! Saw your post on hiring reflecting company processes. At Rocketbrew, we understand this extends to sales outreach too. Our generative AI creates unique, hyper-personalized messages for each lead, mirroring Acme's dedication to personalized service. Let's chat?"

Key pieces:
🔑 Personalization from individual-specific post
🔑 Relevancy of receiver post to sender's product
🔑 Received and sender company mission alignment