Buying signals aren’t expensive — just underutilized
January 21, 2025

January 21, 2025
I’ve come across many revenue leaders with this train of thought.
My take on it is this - buying signals are expensive BECAUSE they’re underutilized.
Here are some example responses to leads that properly use intent data:
"Hi Serena, glad to hear. We’ve worked with companies like Walmart and Uber and thought Solution X could be relevant for your new distribution centre in Denver (or other parts of the org). Worth a closer look later this week?"
"How’s Friday 3pm when you’re back from the CES conference?"
"Okay, understood! It looks like you’re using Current Solution X. We’ve moved over a few others, like Webiflow and cut costs by 40%. Is it worth a look?"
"Saw you exceeded expectations for Q4, what’s your plan to get to $50M for 2025?"When used well, buying signals are the key to standing out. So, are they really “expensive,” or are they just undervalued?