"Better on phone"
June 25, 2025
Many SDR leaders I talk to say their team is just “better on phone” and email/LinkedIn don’t work anymore.
That might be true for phone heavy industries like car dealerships or medical practices.
But the truth is phone skills are VERY different from writing skills for 4 main reasons:
1. Writing is asynchronous 🕑
So catching someone’s attention is continuous rather than just waiting for them to pick up
2. Writing needs to be concise ✍️
Written information makes it easier to absorb and remember details (and you can re-read it)
3. Writing opens up the opportunity to share denser info 📚
Through attachments like links or 1 pagers
4. Writing can be read out of sequence 🦘
Sometimes people re-read or jump to the bottom of the message
So TLDR - just because your team leans heavily on one skill set doesn’t mean entire channels don’t work!Might be worth digging into why a channel is underperforming, before “writing” it off (no pun intended!)
