Bad AI SDRs burn out.
Great ones get better.
They get better over time.
Same goes for AI SDRs!
Bad AI SDRs:
- Chase low-hanging fruit and meetings dwindle over time
- Spam outreach until your domain reputation tanks
- Rely on generic messaging prompts you have to rewrite anyway
- Book meetings with unqualified leads just to hit a number, not move a deal
- NEVER follow up
Great AI SDRs (just like great humans):
- Ramp up intelligently and improve with feedback
- Let you refine messaging and ICP based on market feedback
- Use your own sales decks, case studies, and website - no templates!
- Aggressively disqualify so your reps only talk to the right people
- Monitor and re-engage leads that ghosted you 6 months ago
If your AI SDR doesn’t get smarter with every message, it’s just more noise.