Bad AI SDRs burn out.
Great ones get better.

May 27, 2025

The difference between a bad SDR and a great one?

They get better over time.

Same goes for AI SDRs!

Bad AI SDRs:
  • Chase low-hanging fruit and meetings dwindle over time
  • Spam outreach until your domain reputation tanks
  • Rely on generic messaging prompts you have to rewrite anyway
  • Book meetings with unqualified leads just to hit a number, not move a deal
  • NEVER follow up

Great AI SDRs (just like great humans):
  • Ramp up intelligently and improve with feedback
  • Let you refine messaging and ICP based on market feedback
  • Use your own sales decks, case studies, and website - no templates!
  • Aggressively disqualify so your reps only talk to the right people
  • Monitor and re-engage leads that ghosted you 6 months ago

If your AI SDR doesn’t get smarter with every message, it’s just more noise.