Are most AI SDRs just glorified spam cannons?

April 29, 2025

Lots of talk lately about AI SDR tools being glorified spam cannons.

And I totally get it.

Most are built to blast messages at scale and hope something sticks.

But unlike everyone else, we built Rocketbrew to:
  • Book meetings despite intentionally sending to a very low volume of leads.
  • Aggressively disqualify leads (even if they’re the right demographic on paper) if they don’t show the right buying signals.

Why? Because:
  1. A great outbound tool should give the *buyer* a great experience.
  2. Sending the right message to the right lead at the right time… is actually very (computationally) expensive!

The result?


Fewer messages, better conversations, and most importantly, more meetings!