The 4 levels of personalization in sales outreach

Stage 1: No personalization

🚶 “Hi Vincent”

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Stage 2: Basic personalization (Company name or industry)

🚴 “Hi Vincent, saw you work at Rocketbrew”

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Stage 3: Buying signal-based personalization (e.g., hiring)

🚗 “Hi Vincent, saw you’re hiring 4 reps at Rocketbrew”

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Stage 4: Hyper-personalization (Dynamic value prop based on buyer context)

🚀 “Hi Vincent, saw you’re hiring 4 reps to target new accounts in healthcare. Ever consider an AI that can identify and break into hospital accounts using Competitive X solution?”

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Most reps stop at Stage 2. Top performers live in Stage 4.

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With Rocketbrew, you don’t have to spend *hours* researching just to get there. Our AI-generated messaging connects key buying signals directly to your value prop!

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Ready to channel your inner Charizard? Let's chat → therocketbrew.com/outbound