Here’s 10 ways I’ve seen the most cutting edge go to market teams leverage AI outbound agents alongside their team:
- Automate AE outreach so they can spend more time selling instead of ad hoc outreach
- Automate LinkedIn/email outreach so SDRs can spend more time calling and at events
- Leverage automated & personalized LinkedIn/email outreaches so SDRs have researched talking points when calling
- Reach colder leads that may not be worth SDR contact yet
- Reach traditionally lower value accounts that may not be worth SDR contact yet
- Experimentation with new verticals or ICP
- Experimentation to launch new products outside of core offering
- Build up pipeline while newer members of the sales team are onboarding
- Promoting SDRs to full cycle AEs with prospecting automated
- Marketing experimentation by having demand generation control messaging
AI isn't replacing SDRs! It’s making every part of the sales org faster, smarter, and more scalable.