How a Leading Data Company 2x'ed Monthly Meetings with Rocketbrew
We have been working with a leading data company to grow outbound pipeline via automation and personalization. With Rocketbrew, this company booked meetings with VP and C-level product decision makers at Porsche, Keyloop, Origence and more.
.png)
Challenges
Before Rocketbrew, this data company had a strong inbound motion but struggled to grow their outbound motion. Over time, they phased out their SDR team to focus on higher ROI go to market motions.
They transitioned to full cycle Account Executives that would rely on tools like ZoomInfo, Rocketreach and LinkedIn Sales Navigator.
As the company matured, there was a renewed focus to rebuild a robust demand generation strategy and in particular, an outbound motion. Their goal was to double the number of monthly meetings for the team, while maintaining a scalable cost of acquisition.
Solution
This leading data company partnered with Rocketbrew to deploy an enterprise grade AI outbound engine.
Rocketbrew found leads, researched them, and conversed on behalf of the team's reps until a meeting was booked.
Immediately, they noticed four major improvements:
- Meetings were booked within the first week of implementation. Unlike the typical three month ramp time, Rocketbrew was able to ramp up immediately and begin building qualified pipeline.
- Instead of templated messages, Rocketbrew researched every single lead and incorporated buying signals like: hiring integration engineers, launching new features, product expansions and more.
- Instead of email only sequences, meetings often originated from LinkedIn and used email as a supporting channel to send follow up info and to book meetings.
- Better quality leadsbecause Rocketbrew researched every lead to ensure they fit demographic and behavioural requirements. Instead of looking for leads simply in the automotive industry, Rocketbrew could find any lead that reference automotive customers or case studies on the website.
Solution
This leading data company partnered with Rocketbrew to deploy an enterprise grade AI outbound engine.
Rocketbrew found leads, researched them, and conversed on behalf of the team's reps until a meeting was booked.
Immediately, they noticed four major improvements:
- Meetings were booked within the first week of implementation. Unlike the typical three month ramp time, Rocketbrew was able to ramp up immediately and begin building qualified pipeline.
- Instead of templated messages, Rocketbrew researched every single lead and incorporated buying signals like: hiring integration engineers, launching new features, product expansions and more.
- Instead of email only sequences, meetings often originated from LinkedIn and used email as a supporting channel to send follow up info and to book meetings.
- Better quality leadsbecause Rocketbrew researched every lead to ensure they fit demographic and behavioural requirements. Instead of looking for leads simply in the automotive industry, Rocketbrew could find any lead that reference automotive customers or case studies on the website.
Results
Within the first month, Rocketbrew generated 2x more meetings than before implementation. Their reps met with teams at Porsche, Keyloop, Origence and more.
This company is projected to have over $1.8M in pipeline, automatically generated from Rocketbrew.
Results
Within the first month, Rocketbrew generated 2x more meetings than before implementation. Their reps met with teams at Porsche, Keyloop, Origence and more.
This company is projected to have over $1.8M in pipeline, automatically generated from Rocketbrew.
✅ Increased pipeline: This data company increased the number of discovery meetings by 2x and accounted for 50% of all outbound pipeline in the first month.
✅ Reduced costs: The company saved upwards of $130k per year in labor, tooling and hiring costs of the next SDR.
✅ Streamlined Operations: They automated the process of finding, researching and following up with leads.
Conclusion
This lead data company's transition to Rocketbrew highlights the importance of leveraging AI and automation to unlock pipeline efficiency. For teams targeting audiences in niche verticals, basic contact databases may not be sufficient considering the amount of research and personalization needed to identify these accounts.
By leveraging Rocketbrew’s all in one automated outbound engine, this company uniquely positioned to outcompete rivals in the space.
Check out how Rocketbrew can work for your organization here.
